80% of visible aging is caused by the Sun

Did you know that up to 80 percent of visible aging is caused by exposure to the sun’s ultraviolet (UV) rays? Not by aging itself. Not by stress, lack of sleep, or one too many glasses of wine on more weekdays than we’d like to admit. Those fine lines and age spots? They’re likely damage from the sun.

Our Rose Youth Elixir is formulated with completely natural active ingredients which are not photo-sensitive (do not cause Sun Sensitivity unlike retinol based products) and are proven to protect you from sun's destructive power. 

Collagen breakdown

Collagen is a protein naturally produced by the body and can be found everywhere - in the bones, tendons, muscles and skin. 

The body produces collagen naturally and it is in abundance when young, but unfortunately production starts to decline at about age 25, and as collagen breakdown dominates over production with age, our skin becomes dehydrated and thinner, and signs of aging such as skin wrinkling and sagging start to appear. 

This is why we included Bakuchiol (a 100% natural alternative to retinol) which is scientifically proven to be as effective as Retinol in stimulating collagen production and dramatically improving the texture of your skin without irritating it. 

Lack of Hydration

Water alone isn’t a strong enough ingredient to keep your skin moisturized. It’s also likely by the time you leave the bathroom, it’s evaporated away — along with your skin’s natural oils. In fact, the more you wash your skin without applying a moisturizer or hydrator, the more likely your skin will dry out.

This is why our elixir contains a huge dose of Hyaluronic acid. Hyaluronic acid’s moisture-binding characteristic is exceptionally important when it comes to skin aging. When we’re young, our skin can hold onto water and retain a balanced amount of moisture, but it loses this ability as we age. The result is a visible loss of firmness, pliability, and a diminished appearance of plumpness and suppleness (hello, wrinkles). Simply put, hyaluronic acid has powerful anti-aging properties.

Toxins and Pollution

Toxic air and pollution have been both linked to premature ageing and worsening skin conditions such as eczema and hives. A recent study done this year on data from subjects in Germany and China appeared to link increased air pollution to brown spots on the skin.

Upon every use, Rose Youth Elixir's mix of active ingredients form a stretching film on the surface of the skin delivering an immediate and durable tightening effect and building a protective wall against environmental toxins and pollution.